The ethos of For The City as a brand is to empower people of all age groups, ethnicities and backgrounds. FTC instills pride and celebrates the places we all come from. Truly “there is no place like home” and no matter how far we evolve we must always remember the places, spaces and people who helped crafts & shape us into the person we are today . With a strong sense of pride in community FTC aims to inspire a generation across this nation to be positive and active citizens in their respective communities.